When Cheeks was little we had a few Baby Einstein dvd's floating around the house. He loved them! As did I. Baby Einstein is definitely not a company that makes mindless babble for a baby to watch. I know some are opposed to tv for little ones but I believe all things in moderation...unless it's donuts, then game on for everyone. I digress. Here's the "official" release: Baby Einstein, an award-winning leader of infant products, proudly adds three new products – Baby Lullaby, Neptune’s Oceans & World of Rhythm - to its line-up of recently unveiled Baby Einstein Discovery Kitson February 22, 2011. Baby Einstein Discovery Kits, which are specifically designed for babies up to two-years of age, help parents introduce babies to the beautiful worlds of classical music, nature and the arts through integrated multimedia kits. Baby Einstein Discovery Kits (which are each packaged to include a Baby Einstein DVD, a music CD and either a book or Discovery C